Eastern European Voices
Migration, language and media in the former Russian-heritage account.
The former Eastern European Voices page concentrated mainly on people of Russian ancestry in the United States. It cited an estimate of about three million Americans claiming that ancestry, with roughly two million foreign-born. The page estimated that about half were female. These were period figures, not a current count or a description of all Eastern European communities.
Where the page looked
The account named the New York tri-state area and California as important centres, followed by several other states. It compared an estimated median wage for the group with a U.S. benchmark. More useful than the dated comparison was its attention to how location could change a media plan.
Language and cultural continuity
It described Russian spoken at home, interest in literature and music, and more than 100 language-specific media outlets across print, broadcast and radio. Education and work were also part of its picture.
The page illustrates a specific market view within the Leading Voices series. It should be read as the firm’s old research framing, with geography and language checked afresh for any present decision.
Read the February 2016 source capture for the original context.