Services in the original 85% Niche
Six connected strands of historical brand and marketing work.
The archived services page described The 85% Niche as a strategic marketing and business-solutions partner focused on reaching women across cultures, ages and economic backgrounds. Its central idea was integration: audience understanding should inform the brand, the message, the shopping environment and the partnerships around it.
Brand consultation and communication
The original work began with positioning relevance, possible new products, business-building ideas and a SWOT analysis. Advertising planning then considered how language, music, talent, locations and other cultural signals could invite women into the brand experience rather than merely address them. The page also mentioned media-spending effectiveness.
Promotion planning
The historical offer included idea development, local market support, events and in-store promotion. These activities were described as ways to connect trial with continued purchasing, within a larger brand strategy.
Retail, merchandising and sales training
The archive asked practical questions about whether a store was easy to navigate, whether information was useful at the shelf and whether sales teams understood the people they served. The focus was the buying environment, not just the advertisement that brought someone there.
Supplier and community relationships
Two further strands dealt with supplier integration and alliances with community or philanthropic organisations. The original copy drew on automotive-industry experience with minority suppliers and on engagement with service-minded organisations.
One-to-one consultation
A final service offered a way to explore these questions with organisations at different stages of their planning. Read the original positioning and the voices collection for the context behind each strand. This record does not offer current consulting bookings.
How the strands connect
The six strands make most sense as a sequence rather than a menu of unrelated deliverables. Research identifies where a brand is misunderstanding an audience. Positioning decides what the brand can truthfully promise. Communication makes that promise visible. Retail experience and staff behaviour test whether it survives contact with the customer. Supplier and community relationships determine whether the wider business behaves consistently with its message. A useful project brief would name the audience, the evidence, the decision to change and a way to assess the result.
Questions to take into a brief
- Which purchase or service moment is currently difficult to understand?
- Who has been heard already, and whose perspective is missing?
- Does the product, message and in-store experience tell the same story?
- What could be measured without claiming that one metric represents a whole community?