THE 85% NICHE / VOICES, IDEAS & CULTURE
The 85% Niche
THE 85% NICHE • 2016

From the journal

Essays and ideas from the historical 85% Niche collection.

The original blog explored women’s buying influence, representation and new technology. Its article titles and excerpts were present in the 2016 archive. This selection keeps the subjects and routes while leaving out market figures that would read as current without a dated source.

Women: Economic Opportunity #1 Economic representationGetting Networked: Women of All Colors & New Technology Online communitiesThe Power of Women of All Colors Book excerpt themeWomen’s History Month Culture and communication$1.5 Trillion Multi-influential Women of Color History Month Historical market headlineBlack Women Speak During Black History Month Listening and representationThe 85% Niche Commitment to Women and Women of Color Mission

The About page explains the idea that ties these pieces together. Leading Voices adds the site’s listening and representation lens.

How to read the archive

The articles are dated pieces, not a live market data feed. Their useful value lies in the questions they ask about representation, purchasing decisions and brand relevance. When an older piece quotes a market figure, treat it as a claim from its publication period and look for a current primary source before reusing it. Begin with the 85% commitment and then move to the individual topics below.