Speaking
The themes and conference work preserved by the historical site.
The 85% Niche archive presented Miriam Muléy as a speaker on the changing relationship between brands and women buyers. The Meet Miriam page noted conference appearances and a closing keynote at a marketing-to-women conference. No current speaking schedule is available here.
Themes from the archive
The site’s writing and service description point to several recurring themes: women as a broad economic audience; the diversity within that audience; culturally relevant communication; and the need to bring insights into products, retail environments and partnerships. Those themes are a useful guide to the historical work, without inventing a list of talks or dates.
Explore the ideas
The Services page outlines the methods behind the talks. Leading Voices shows the people and perspectives the site sought to place in the foreground. The journal contains longer arguments and examples from the period.
A talk built around a real question
The original topic lends itself to a discussion of how a brand listens, tests and changes. A useful audience would leave with questions for its own research brief: Which groups are flattened by our current segmentation? Where does our service experience contradict our advertising? How will we know whether a change helped? The historical speaking page establishes a theme, not a current booking calendar. The journal offers the ideas in written form.