Meet Miriam Muléy
The founder’s profile as presented by The 85% Niche in its historical collection.
The historical site introduced Miriam Muléy as founder of The 85% Niche. Its profile connected her interest in women of different backgrounds with a career in brand management and advertising. The page described experience at General Motors, Avon, Clairol, Johnson & Johnson Baby Products and UniWorld Group Advertising, as well as an MBA from Columbia University’s Graduate School of Business. These are claims made by the 2016 profile, not a statement of current roles.
A consistent question
Across industries, the profile returned to one question: what makes a brand relevant to women whose lives, cultural references and shopping experiences are not interchangeable? The 85% Niche’s About page framed this as an opportunity to build more useful business plans and communications. Its Services page then described how to carry the idea into positioning, product opportunities, advertising and retail.
Speaking and editorial work
The archive also described Muléy’s conference speaking, press appearances and writing about marketing to women. Browse Speaking and Clippings for the sections that preserved that work. The journal gives a closer sense of the questions explored in the period’s essays.
The role of the founder story
A founder profile helps explain why the site chose its point of view. It is strongest when it separates the person’s documented experience from the editorial proposition built from it. Here the proposition is that women across cultures should be understood as decision-makers in their own right, rather than as a leftover segment. The Services page shows how the original business proposed to turn that belief into research, communication and retail work. The About page explains the broader purpose.