THE 85% NICHE / VOICES, IDEAS & CULTURE
The 85% Niche
THE 85% NICHE • 2016

Black Women Speak During Black History Month

A historical invitation to listen to women of the African diaspora.

An invitation to listen

The original blog excerpt invited readers to hear Black women through the Leading Voices spotlight during Black History Month. It also cited period-specific buying-power figures. Those figures are not repeated here as current facts; the enduring editorial aim was to put people’s own voices ahead of a market shorthand.

Representation with care

A category page can help a reader find a conversation, but it does not mean one person speaks for an entire community. The historical site used several voice pathways to widen its field of view. That structure is preserved while unrecovered interviews and videos are not recreated or quoted.

From conversation to decision

Listening matters when it changes a decision. For a brand, the relevant choices may involve product availability, communication, service, shelf presentation and community relationships. The archived Services page put those decisions beside the editorial project.

Explore related pages

Continue to Black Voices or return to the full Leading Voices collection.